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Truthful Corporate Slogans Turn Boring Profits into Laughs and Embarrassment
By, Simon Maierhofer
Friday August 08, 2014
What is the fragrance that makes women flock away from you and who has been lowering women’s self-esteem since 1977? Here is a look at what truthful company slogans should be. Obviously, that’s wishful thinking, but it provides the answers to the questions above.

“A person without a sense of humor is like a wagon without springs. It’s jolted by every pebble on the road.”

Investing is serious business, but even ‘serious business’ is more fun with humor.

Here is a unique look at some of the companies scrutinized by the financial media.

It’s a different type of ‘corporate analysis’ that doesn’t put everybody (but financial nerds) to sleep.

Will this correction be severe? If so, how severe? The NYSE Composite Index may have the answer.
>> NYSE Composite Chart is Sending Strong Message

Slogans are an integral part of corporate culture and marketing.

Unfortunately, corporate slogans only tell one side of the story (the company’s) and often miss the mark. To wit:

“I’m loving it” – McDonalds
Any purchase at McDonalds is probably caused by a time crunch, not love. "I'm still digesting it" would be more fitting.

“Fly the friendly skies” – United Airlines
Most people feel like they’re crammed into an aluminum fuselage with grouchy and unhappy flight attendants.

If companies had to reveal honest slogans that truthfully describe their product, they would sound something like this: 

Simon Maierhofer is the publisher of the Profit Radar ReportThe Profit Radar Report presents complex market analysis (S&P 500, Dow Jones, gold, silver, euro and bonds) in an easy format. Technical analysis, sentiment indicators, seasonal patterns and common sense are all wrapped up into two or more easy-to-read weekly updates. All Profit Radar Report recommendations resulted in a 59.51% net gain in 2013.

Follow Simon on Twitter @ iSPYETF or sign up for the FREE iSPYETF Newsletter to get actionable ETF trade ideas delivered for free.

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